Panavision Polska Sp. z o.o.

Ogólne informacje

In 1954, Robert Gottschalk and his partners saw an opportunity to solve one of the film industry's most urgent challenges. The special lenses necessary to project CinemaScope and other wide-screen films were expensive, difficult to use, and in short supply. The Panavision Super Panatar® – the "Gottschalk Lens" – featured a variable prism that projectionists could adjust to support any anamorphic format from 2.66:1 to 1.33:1 with a turn of a single knob. This Panavision attachment allowed scores of theaters to adopt Cinemascope projection without costly equipment modifications. This combination of technical superiority and lower cost catapulted Panavision to the top echelon of optical technology for film projection. Encouraged by rapid success, Panavision introduced the Micro Panatar lens later that year. Before this innovation, studios filming with anamorphic cameras often had to run a second camera to produce a “flat” version for theaters that were not equipped for CinemaScope. The Micro Panatar allowed film labs to easily create non-anamorphic release prints from anamorphic negatives. This process could also create 35mm reductions from 65mm as well as a reverse process to blow up 35mm anamorphic to a 70mm roadshow print. And even though Panavision custom-built each lens to exacting specifications, the ability to work quickly and accurately kept costs low and established the Panavision reputation for technological excellence and individualized service. With clear...